In this day and age, having a website is not enough. You need to work on Search Engine Optimisation or SEO which enables your website to rank high on search engines like Google. This increases web traffic and visibility. If you are unfamiliar with SEO and how it works, this article is for you. We will explain how you are able to optimise your website effectively.
What is SEO and Why is it Important?
SEO is the process of optimising content to make a website’s search engine results page more appealing in order to boost site traffic. It is done by putting relevant keywords, enhancing the structure of the website and creating different links.
Why Does SEO Matter?
📈 Increases Website Traffic – Higher website rankings automatically gets you more visitors.
💰 Cost Effective Marketing – Unlike PPC or other paid marketing strategies, SEO marketing is free and yields effective results.
🔎 Builds Credibility & Trust – Websites that are highly ranked tend to be more trusted by people which helps them boost their credibility.
🎯 Helps Target the Right Audience – SEO makes sure that your content goes to a person who is looking for that specific type of information.
Types of SEO
There are three main types of SEO which are:
- On Page SEO (Enhancing The Content of The Website)
This requires technology and know-how to toggle different bots to enable correct categorisation of your website.
Like any other digital marketing strategy, SEO has many subcategories to keep in mind. So let’s break them down one by one:
✅ BARE MINIMUM – RESEARCH AND STRATEGY – The First Steps Of Any Successful Approach Always Involve Gathering Information. The Bare Minimum Steps include mentions of the previously described steps.
On Page SEO is the first step of building authority and search engine ranking by optimising relevant content and changing titles and tags of web pages to something more appealing.
Here’s how to structure your pages on the website:
- Finding The Right Keywords: Search for the phrases that users make use of while searching for your content. Try using tools like Google Keyword Planner, Ahrefs, or Ubersuggest.
- Writing Meta Descriptions: Create very unique and keyword innovative titles alongside descriptors for your web pages.
- URL Creation/Alteration: Short eye-catching URLs are always better than lengthy generic ones, such as yourwebsite.com/seo-guide as opposed to yourwebsite.com/page123
- Header Tags (H1, H2, H3): Use Tags to separate different parts of your content as a means to make it more readable.
- Content Editing: Add value by providing informative content that is easy to understand.
- Image Tags: Search engines require context for images so add in relevant context to help search engines understand better.
- Off-Page SEO (The Building Of Authority & Backlinks)
Improving out-of-site credibility and authority SEO falls under off-page SEO.
- Backlinks: Obtaining hyperlink references to your site from prominent sites builds up your credibility as well as trust from search engines.
- Guest Blogging: Write articles for other websites while featuring backlinks to your site.
- Social Media: Promote your content on platforms such as Facebook, Twitter and LinkedIn.
- Listing Your Business: The B2B aspect of social media can also be utilised and relisted on Google, Yelp, Bing and other sites to garner wider business outreach.
- Technical SEO (Website Speed, Structure, Usability)
Website speed structure and usability is all efficiently credited under the branch of technical SEO.
✅ Mobile The Responsive Website: Ensure that your site loads perfectly on smartphones and tablets.
✅ Speed: Utilise caching, image compression, and fast hosting.
✅ Website Security: Use HTTPS and install an SSL certificate for better ranking and security.
✅ Sitemap & Robots.txt: Make it easy for the search engines to crawl and index your site.
Easy SEO in 5 Steps
Step 1: Keyword Research
Google Keyword Planner and Ahrefs are excellent for selecting relevant keywords.
Concentrate on long-tail keywords, for example, ‘best SEO strategies for beginners’ instead of just ‘SEO’.
Step 2: Your Website Optimisation (On-Page SEO)
Add keywords organically in titles, headings, and content pages.
Include internal links to other relevant pages within your domain.
Write blog posts users are searching for and optimise them.
Step 3: Backlinks (Off-Page SEO)
Contact other domain owners and offer to write guest posts.
Distribute content on your social media and forums.
Get listed in business and niche directories.
Step 4: Technical SEO Improvement
Measure the speed of the site using Google PageSpeed Insights.
Fix broken links and use descriptive attributes for images.
Test the mobile-friendliness of your website.
Step 5: SEO Measurement and Improvement
Use Google Analytics and Google Search Console to monitor rankings and traffic.
Make modifications to update old content regularly.
Tracking Google’s algorithm updates is essential to outpace your competitors.
